If you're a designer or marketing professional that has an abnormal affection for logos and the process of designing them (a logophile) then you cringe every time you see stock "logos" sold on-line for $25 or a person talking about the "logo" on her business card which is nothing more than a clip art image of a briefcase, or worse still, the latest version of The Logo Creator by Laughingbird Software (aptly named). It's no wonder everyone claims to be an expert on the topic.
WOULD THE TRUE EXPERTS PLEASE STAND UP!
This forum has been started to do just that.
Please join me in educating the public on the value and importance of custom logo design, identity and branding. We will do this by critiquing logos already out there from the most widely recognized to the most obscure.
As we move forward in the coming weeks we will evaluate various identifying marks based on how they employ the basic design elements that have been used by successful artists throughout history. These elements include unity, emphasis, scale/proportion, balance, rhythm, line, shape, texture, illusion of space, illusion of motion, value, and color. We will also be judging on what each logo communicates, the success of each logo, and overall coolness.
We will also delve into the history of logo design and study some of the masters. First, we will begin with cave paintings.
"What do cave paintings have to do with logo design?" you ask. Stay tuned to this blog to find out!
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